Victoria is Australia's premier racing state, offering the country's most exciting and rewarding racing.

With annual attendance figures topping more than 600,000 patrons, Country Racing represents a genuine opportunity to reach a diverse group of people in regional areas.

Country racing events are some of the most popular leisure pursuits in Victoria, bringing together people from all walks of life. Racing encapsulates entertainment, but is also strongly focussed on social and sporting values.
Sponsorship with Country Racing is one of the best platforms to deliver branding or a marketing message to people who live in regional areas. Victorian race clubs are ideally located to allow you or your client to communicate, launch, sample and promote its message and/or product to its target market.
One of Victoria's largest regional industries, Country Racing:
  • Contributes $1.1 billion annually to Victoria's economy and over $850 million to regional Victoria
  • Creates the equivalent of 4,500 full-time jobs and over 3,000 casual positions across the state
  • Attracts in excess of 700,000 spectators each year to local racecourses


To find out more about Sponsorship opportunities with Country Racing Victoria, please complete and submit the form below, alternatively, contact Darren Galley (Marketing & Business Development Manager) on (03) 9258 4292 or email